PRODUCT AND PRICING OF TUPPERWARE

Tupperware is the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946.

Tupperware's product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperware's most popular lines include:

• Illusions: "glasslike" range of serving dishes.  
• Bungee: refrigerator storage with flexible lids for overfilling.  
• UltraPlus : plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties

Tupperware is the leader market of household ware in Indonesia. Because almost 50% market share in Indonesia reach by Tupperware. The raw material of Tupperware's wide range of products around the world, less than 10 percent are made from polycarbonate. Tupperware's Research and Development group has found that polycarbonate creates the highest quality and most durable products for consumers. Polycarbonate is used primarily in products intended for high heat resistance, as well as some serving lines. Consumers have consistently asked for durable, microwave-safe products, and we believe that polycarbonate has been a good choice for meeting this need. Bisphenol A (BPA) is a key industrial chemical used to make polycarbonate, a raw material found in hundreds of plastic household goods and other products include Tupperware.

The packaging of tupperware product is carton and bag pack, for storage and preparation product, they use carton and for serving product majority they use bag pack. The package is design well and the effect, alot of people that falling in love with Tupperware. The package form and size depend of the product because Tupperware’s product have kind of size and form.

Tupperware include durable/ hard product, it is mean that Tupperware is goods that last for a long time. The brand image of  Tupperware are ekslusif, unique and long lasting product. For one design used  just for produced 1000 Tupperware’s product, and spread in a whole world.

The brand essense of Tupperware is For Home, For Health, For Life... it is mean that Tupperware tupperware is household ware for our home and our family, and produced with safety raw material that good for our healt and automaticaly its will give good impact for our life.

Brand promise of Tupperware is Enlightment, Educate, Empower. They want to make our society become extraordinary socety and its show in oneof CSR program called “Tupperware she can!”. So Tupperware is very concern with their customer.

COMPARATION

TUPPERWARE	SOPHIE MARTIN HOUSEHOLD/ RUBBERMAID
Airtight technology	Non airtight technology
Colorful product	Non colorful product
Unique and functional design	Standard design without new innovation
High quality of material	Low quality of material
Good marketing strategy	Conventional marketing strategy

COMPARATION PRICE

Tupperware	Sophie Martin Household/ Rubbermaid
Preparation Product Rp. 2.000.000,00 - Rp. 5.000.000,00	Preparation Product Rp.  100.000,00 – Rp. 2.000.000,00
Storage Product Rp. 100.000,00 – Rp. 2.000.000,00	Storage Product Rp. 100.000.00 – Rp. 1.000.000,00
Serving Product Rp. 100.000,00 – Rp. 1.000.000,00	Serving Product Rp. 50.000,00 – Rp. 500.000,00

As one of Tupperware’s customer, i will give my opinion...

•         Tupperware is a good producer of household

•         Tupperware have unique and functional design

•         Tupperware package their product well

•         High quality product ≠ reasonable price

Tupperware use Premium Pricing strategy, because they give high price for each product but with high quality product also.

As I say before that market share of Tupperware in Indonesia is almost 50% , and in the second position is Rubbermaid and in the third position is Sophie Martin. It is mean that Tupperware have good response in Indonesia.

Well, thats all my explanation about Tupperware product and pricing strategy, see you in the next topic....

Product and Pricing of Tupperware

Tupperware is the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946.

Tupperware's product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperware's most popular lines include:

• Illusions: "glasslike" range of serving dishes.  
• Bungee: refrigerator storage with flexible lids for overfilling.  
• UltraPlus : plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties

Tupperware is the leader market of household ware in Indonesia. Because almost 50% market share in Indonesia reach by Tupperware. The raw material of Tupperware's wide range of products around the world, less than 10 percent are made from polycarbonate. Tupperware's Research and Development group has found that polycarbonate creates the highest quality and most durable products for consumers. Polycarbonate is used primarily in products intended for high heat resistance, as well as some serving lines. Consumers have consistently asked for durable, microwave-safe products, and we believe that polycarbonate has been a good choice for meeting this need. Bisphenol A (BPA) is a key industrial chemical used to make polycarbonate, a raw material found in hundreds of plastic household goods and other products include Tupperware.

The packaging of tupperware product is carton and bag pack, for storage and preparation product, they use carton and for serving product majority they use bag pack. The package is design well and the effect, alot of people that falling in love with Tupperware. The package form and size depend of the product because Tupperware’s product have kind of size and form.

Tupperware include durable/ hard product, it is mean that Tupperware is goods that last for a long time. The brand image of  Tupperware are ekslusif, unique and long lasting product. For one design used  just for produced 1000 Tupperware’s product, and spread in a whole world.

The brand essense of Tupperware is For Home, For Health, For Life... it is mean that Tupperware tupperware is household ware for our home and our family, and produced with safety raw material that good for our healt and automaticaly its will give good impact for our life.

Brand promise of Tupperware is Enlightment, Educate, Empower. They want to make our society become extraordinary socety and its show in oneof CSR program called “Tupperware she can!”. So Tupperware is very concern with their customer.

COMPARATION

TUPPERWARE	SOPHIE MARTIN HOUSEHOLD/ RUBBERMAID
Airtight technology	Non airtight technology
Colorful product	Non colorful product
Unique and functional design	Standard design without new innovation
High quality of material	Low quality of material
Good marketing strategy	Conventional marketing strategy

COMPARATION PRICE

Tupperware	Sophie Martin Household/ Rubbermaid
Preparation Product Rp. 2.000.000,00 - Rp. 5.000.000,00	Preparation Product Rp.  100.000,00 – Rp. 2.000.000,00
Storage Product Rp. 100.000,00 – Rp. 2.000.000,00	Storage Product Rp. 100.000.00 – Rp. 1.000.000,00
Serving Product Rp. 100.000,00 – Rp. 1.000.000,00	Serving Product Rp. 50.000,00 – Rp. 500.000,00

As one of Tupperware’s customer, i will give my opinion...

•         Tupperware is a good producer of household

•         Tupperware have unique and functional design

•         Tupperware package their product well

•         High quality product ≠ reasonable price

Tupperware use Premium Pricing strategy, because they give high price for each product but with high quality product also.

As I say before that market share of Tupperware in Indonesia is almost 50% , and in the second position is Rubbermaid and in the third position is Sophie Martin. It is mean that Tupperware have good response in Indonesia.

Well, thats all my explanation about Tupperware product and pricing strategy, see you in the next topic....

TUPPERWARE BRANDS CORPORATION

Tupperware is the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware was developed in 1946 by Earl Silas Tupper in the Orlando, Florida. He developed plastic containers used in households to contain food and keep it airtight. Tupperware develops, manufactures, and internationally distributes its products by its parent company Tupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.
The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chef's knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.
Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into his or her home to see the product line. Parties also take place in workplaces, schools, and other community groups. Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware. In many countries, Tupperware products come with a lifetime guarantee.
In my opinion, Tupperware Brands Corporation is one of good household company. This company has always produced high quality product with good marketing strategy. They use their customer as their seller. More than that, Tupperware Brands Corporation has good marketing program called Tupperware party. Why I said like that? Because this program teaches housewife how to sell a product with sociable atmosphere. The positive feminist views consider that Tupperware provided work for women who were pregnant or women who can not work because a lot of reason.

My Lovely Product

I will give my opinion about one brand which produce household. I am sure that all of you have heard about Tupperware. As one of Tupperware's customers i will give my opinion in positive side and negative side about this product. Positive side of Tupperware:
Good quality of Tupperware
Creative design of Tupperware
Colorful product of Tupperware
Safety product of Tupperware
Good marketing strategy of Tupperware
Lifetime guarantee of Tupperware
Negative side of Tupperware:
High selling price of Tupperware
Non-biodegradable product of Tupperware