Actually, market segment of Tupperware is women, especially housewife. As we know that Tupperware brand company produced household company which very close and familiar with a lot of housewife. If we describe from demographic point of view we will know that Tupperware is dedicated for the people who has age around 20-50 years old, sex: :female, Religion: all religion, income: high economy income and the life cycle is married, with children.
If we identify from psychographics point of vies we will know that Tupperware is for the people who has high education degree. why I say like that? because majority all people that have high education degree very concern with quality product which they buy, because they think that it will give impact for their body. From lifestyle point of view Tupperware focus with consumer who have glamorous lifestyle and from modern society. Because this society is very aware with the quality and their healthy.
Consumer can get Tupperware product in Tupperware agent, that spread almost in every city in Indonesia, buy on online store of Tupperware or visit www.tupperwareindonesia.com anytime they want or they can join in Tupperware Party as one of marketing strategy of Tupperware Brand Corporation.
From Maslow Hierarchy of needs point of view, we can say that consumer have two reason to buy Tupperware product. First reason is about how to fulfill their physiological needs, because every housewife needs some household ware in their home. The second reason is about social needs. Actually, Tupperware have unique marketing strategy called Tupperware Party. In this event possible to submitted a lot of housewife in one place. In that event they will build social relationship.
For build their consumer loyalty, Tupperware will give special discount for their member. The discount is depend on kind of product.
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