TUPPERWARE BRANDS CORPORATION

Tupperware is the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware was developed in 1946 by Earl Silas Tupper in the Orlando, Florida. He developed plastic containers used in households to contain food and keep it airtight. Tupperware develops, manufactures, and internationally distributes its products by its parent company Tupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.
The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chef's knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.
Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into his or her home to see the product line. Parties also take place in workplaces, schools, and other community groups. Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware. In many countries, Tupperware products come with a lifetime guarantee.
In my opinion, Tupperware Brands Corporation is one of good household company. This company has always produced high quality product with good marketing strategy. They use their customer as their seller. More than that, Tupperware Brands Corporation has good marketing program called Tupperware party. Why I said like that? Because this program teaches housewife how to sell a product with sociable atmosphere. The positive feminist views consider that Tupperware provided work for women who were pregnant or women who can not work because a lot of reason.